Six steps to choosing sustainable suppliers for your clients
The second of 2024’s TTG Sustainable Travel Heroes workshops focused on how agents can identify suppliers making sustainability a priority.
From finding partners who truly champion sustainability to working out which certification schemes to look for, knowing the suppliers you can trust isn’t always easy. To help this year’s TTG Sustainable Travel Ambassadors in Training navigate the challenges, Richard Hammond, a journalist and the founder of Green Traveller, presented the second TTG Sustainable Travel Heroes workshop, and outlined six key areas to focus on:
1.CONSIDER EACH COMPONENT
Hammond said because every element of a supplier’s holiday has some impact on its carbon footprint, it’s worth understanding the figures around carbon emissions. Intrepid agrees, labelling the emissions of more than half of its trips. On average, flying accounts for more than 70% of a trip’s emissions, with accommodation and food waste each generating another 10%, and the remainder coming from everything else.
When flying is essential, various factors affect the carbon footprint, such as the aircraft’s age, fuel, class of travel and the route. Google Flights gives an emissions estimate in search results.
Hammond said focusing on what happens in the destination has a real effect, explaining: “When you start seeing accommodation providers doing more about their energy use, that can have a significant impact [on emissions], and so too can food. It’s not just about how it’s grown, but how it’s transported, and the waste.”
He praised Iberostar for its Wave of Change movement and its journey towards a circular economy, which has seen it ambitiously tackle waste with the goal of not sending anything to landfill by 2025.
2. FOCUS ON GETTING AROUND
Hammond stressed that suppliers’ transport choices in a destination can also make a huge difference, and highlighted how, on a return journey from London to Glasgow, one person travelling by coach generates 40kg of CO2e, compared to 64kg by train, 368kg by plane, and 1,020kg driving a large SUV. Use ecopassenger.org to compare the energy consumption, CO2 emissions and other environmental impacts for different transport options.
3. ASK QUESTIONS
Don’t be afraid to quiz suppliers to help you understand how they’re operating. Questions could include:
- Have they published a responsible tourism policy and/or an ESG Report?
- Do they measure their carbon footprint and set targets to reduce it?
- Do they hold, or are they working towards, any certifications?
- What is their impact on the environment, the local community and animal welfare?
- Do they pay all staff a living wage?
- How do they influence and add real value across their supply chain?
- How do they communicate all this to their customer base?
4. BE AWARE OF GREENWASHING
Watch out for over-simplistic, exaggerated or ambiguous language, particularly regarding carbon claims and recycling. Hammond recommends Sustainable Travel International’s guide, How To Spot and Avoid Greenwashing in Tourism, and the Competition and Markets Authority’s Green Claims Code. Look for claims that are backed up, for example, Intrepid, Iberostar, TTC Tour Brands and AE Expeditions (part of Aurora Expeditions) set verifiable targets through the Science Based Targets initiative.
5. LOOK FOR CERTIFICATIONS
Hammond acknowledged that with more than 250 certification schemes in the tourism industry, it can be hard to know which ones to trust. He praised GSTC (Global Sustainable Travel Council)-approved labels and highlighted schemes including Abta’s Travelife, which has certified more than 180 properties in Greece alone, alongside EarthCheck, Green Key and Biosphere.
He also suggested seeking out certified B Corps, such as Intrepid and AE Expeditions. He said “a really good indicator” is when companies align their work with some of the 17 Global Goals developed by the United Nations – look to AE Expeditions and TTC Tour Brands for examples.
6. CONCLUDE WITH OFFSETTING
Travel firms should focus on long-term investments and reducing their carbon emissions first, rather than focusing on offsetting, Hammond stressed. “It’s not a substitution for removing emissions or salving consciences, it really should be a final thing to make up the small amount of difference at the end,” he explained.
Look out for reputable offsetting programmes, such as those under Gold Standard, Verified Carbon Standard and Climate Action Reserve, ideally featuring a mixed portfolio, such as renewables, energy efficiency, reforestation and methane capture.
Hammond said that as travellers’ awareness of sustainability issues increases, they will want to do the right thing. “It’s being able to advise customers on what the right thing is,” he explained. “There’s not going to be something that’s 100% sustainable, so it’s about guiding them and explaining the different choices.”
IDENTIFYING SUSTAINABLE TRAVEL
Richard Hammond said the term can feel complicated to many consumers initially. If you need a simple way to explain it, he suggests: “Sustainable tourism is about travelling in a way that is sensitive to the climate and nature emergencies, while ensuring that the wellbeing of the places we visit gains longterm bene t from us travelling there. It’s about creating better places to live, as well as to visit.”
For more tips on selling sustainable travel, and information on the Ambassador programme, visit ttgmedia.com/sustainabletravelheroes
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Charlotte Cullinan
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