Adventures, orangutans and cultural experiences: how to sell Sarawak

Why should travel agents in the UK and Ireland be recommending Sarawak over other Malaysian destinations?

Sarawak is the largest state in Malaysia and boasts abundant offerings when it comes to culture, adventure, nature, food and festivals. Sarawak is also home to two Unesco World Heritage Site (Mulu National Park and Niah National Park), and 34 ethnicities, each with their own unique culture, food and festivals.

Thinking about the typical British or Irish traveller destined to fall in love with Sarawak, what will their interests be?

Sarawak is the ideal destination for travellers interested in unique flora and fauna and culture, adventure and nature.

Tell us about Sarawak’s outdoor adventures… What activities are on offer for these adventurous types?

Sarawak is home to 67 total protected areas with 47 national parks, 15 nature reserves and five wildlife sanctuaries. Out of the 67 total protected areas, only 22 are open to public. These national parks feature their own various outdoor activities and adventures including waterfall systems, natural karst and caves formation, flora and fauna.

Other activities include kayaking, hiking and diving. 

What are Sarawak’s natural wonders and what makes them so unique?

Sarawak is in Borneo, the third largest island in the world, and is home to one of the oldest rainforests in the world, housing flora and fauna that are endemic to Borneo. This includes orangutans, the rafflesia plant and large varieties of hornbills, among others.

Are there plenty of options for culture lovers too? What activities will really immerse visitors in Sarawak’s culture?

Sarawak is home to 34 different ethnicities each with their own unique culture, food and festivals. The Sarawak Cultural Village is a living museum that exposes visitors to the different ethnicities in Sarawak along with their way of life and customs. 

The Borneo Cultures Museum is the largest museum in Malaysia and second largest in south-east Asia and it is located in downtown Kuching, the capital of Sarawak.