The new safari brand pitching for the mid-market

The Elewana Collection, which comprises 16 boutique lodges, camps and hotels in unique locations around Kenya and Tanzania, is on the cusp of expansion. A new Explorer by Elewana brand will cater to a wider audience through a more moderate price point. The first lodge, Serengeti Explorer, is due to open in May, Ngorongoro Explorer will follow later in the year and Tarangire Explorer in 2025. 

Karim Wissanji, group chairman and chief executive, says: “This upscale safari lodge concept fills a unique niche by targeting the needs and price point of the mid-market safari guest. Consistent with every Elewana property, Explorer will be characterised by exemplary service, remarkable wildlife encounters, and a deep connection to nature.”

The reimagined Serengeti Explorer takes the place of the previous Serengeti Sopa Lodge, with an identical room count of 68 rooms and six suites to avoid increasing the population pressure on the fragile eco-system. Set high up on the Nyaboro Hills, views from the property stretch for miles across the Serengeti plains, and all rooms will have a private balcony. Configurations will cater for couples, friends, families and special groups of all sizes, including four interconnecting rooms and two rooms with wheelchair access.

In addition to the main restaurant, poolside bistro and coffee shop, dining options will include a Chef’s Table located within an extensive wine cellar and a Boma restaurant offering bush-themed dinners under the Serengeti sky.