Tracy Roberts joins Not in the Guidebooks as sales and operations leader

Roberts will report into Debbie Sowden, who is sales director at the operator and experiences specialist. Roberts has worked in various roles for Thomas Cook and Going Places during her 26-year travel career.  

She left travel to run her own business for 10 years, but returned to the sector in October 2022, when she joined Midcounties Co-op as a cluster manager. 

Sowden said: “As consumer demand in the UK increases for experiential travel, our goal is to be the brand that is front of mind for agents.  

“Tracy’s role will mean that we can continue to increase our engagement with agents and ensure we provide them with the tools and know how to help them serve their customers in this area.”