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'My unbeatable tip for getting a world cruise sale over the line'

One of the biggest reservations people have is fear of cabin fever when it comes to these longer voyages so you need to sell the varied entertainment onboard to your clients, recommends Cunard world cruise veteran and Cruise.co.uk agent Adrian Partridge 

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Cunard world cruise
Adrian Partridge worked onboard Cunard ships as a shore excursion officer

I was interviewed in 2013 for the position of shore excursion officer with Cunard, and then started with the cruise line a week later, boarding a round-the-world voyage on Queen Victoria from Southampton. We went transatlantic to Fort Lauderdale, around the Caribbean and through the Panama Canal then down the Pacific coast of South America. We sailed around Cape Horn, then travelled over to Sydney. I was transferred by flight to Freemantle where I joined the Queen Mary 2, travelling back to Southampton via Dubai.

 

Since 2017, I’ve worked as a home-based agent for cruise.co.uk, but I did my time on the ships to see the world. My goal was to tick off a country for every year I was on the planet. And what better way than on a world cruise? I never imagined myself being able to go to the places I’ve been; when you look at booking individual flights and hotels it is simply unachievable, but on a cruise it’s doable.

 

One of my favourite memories from my time at sea was visiting Rio de Janeiro. It was so special seeing the statue of Christ the Redeemer and Sugarloaf Mountain: we had a spectacular view of the islands and the city from the ship, plus the tour we offered there was fantastic – it ticked all my Rio boxes. I felt like the luckiest person alive to be experiencing it all alongside some fabulous Cunard guests. 

 

World voyages are a lifetime goal for many cruisers. We see an array of passengers onboard – I find they are often professional people who have worked hard to fulfil their dream, or perhaps the cruise is a retirement gift to themselves, something they’ve saved up for. 

 

I love hearing the feedback after they’ve returned home; guests frequently go on their first world voyage and realise they want to do more of these longer voyages. 

World cruises
Rio de Janeiro was one of Adrian's favourite ports of call

LIFE ONBOARD

Obviously, as an employee onboard there was always something to do, but even in my downtime I was never bored.

 

One of the biggest reservations people have is the fear of cabin fever, but they need to understand that the cruise lines want them out eating, drinking, exploring and having fun.

 

As well as musical shows, there are so many presentations from incredible people sharing what they’ve done with their lives. I often find that world voyage clients are looking for culture, so having historians, astronauts and artists onboard as part of the daily offering is ideal. 

 

It’s good to explain to potential guests there is a concierge team dedicated to keeping passengers entertained, so whether it’s choir practice, art classes, quizzes or the renowned bridge playing on Cunard, there is something for everyone. 

 

Personally, I enjoy the relaxation of being at sea. I love looking out for flying fish from the top deck or simply reading a book in the library.

SALES TOOLS

Knowledge of the destinations is key. The world cruiser is going onboard to encounter different cultures and to tick off places they wouldn’t normally be able to get to, so you need to be clued up on the itinerary.

 

You will always get asked about entertainment – it’s the biggest stumbling block when it comes to people booking – so be armed with information. Cunard lays on such a variety: the theatre shows are fresh, they bring on guest entertainers, and on each leg there’s something completely different.

 

If price is a consideration, it’s worth noting that while balconies are hugely popular for obvious reasons, inside cabins are great too. You’ll spend such little time in your cabin, the price difference can help sway potential clients who are more budget-conscious. 

PACKING TIPS

Making sure you can mix and match pieces to create new outfits is great advice from none other than cruise queen Jane McDonald. Blacks, whites and reds are essential – as part of their gala evenings, Cunard have a very popular “Black and White” night alongside a “Roaring 20s Red and Gold” evening, offering guests the chance to dress up in their glad rags. There are also plenty of casual dining options available, so guests need to ensure they have an assortment of evening clothes to choose from.

 

I love to pack binoculars too. It’s always a highlight to spot another ship, so it’s good to have them to hand.

There is not a doubt in my mind that world cruises will be around for ever. I find that guests on shorter expedition cruises have a higher net worth, less time and are slightly younger than your classic world cruiser, but more often than not, people migrate from expedition cruises to a world cruise when they have more disposable time – it’s a natural progression.

 

It is quite rare to have someone book a full world voyage. When I was working onboard we would have up to 200 guests who were doing the full itinerary, although the segments available are wonderful too. 

 

When it comes down to which Cunard ship to choose, it depends on the client – with Cunard you’ll get people who opt for Queen Mary 2 as the flagship; she’s a true transatlantic ocean liner and people love her seaworthiness. Others prefer smaller vessels such as Queen Victoria and Queen Elizabeth, with a more intimate feel onboard. Queen Anne will be a game changer for Cunard, and I for one can’t wait to see her. At the same time, QM2 will forever be an iconic vessel – they will be a perfect match for each other. 

World cruises: what to book

Cunard’s 2025 world cruises went on sale in March this year. Queen Anne’s maiden world voyage departs on 9 January 2025 from Southampton for 107 nights with overnight stays in New York (left), Sydney and Singapore among others, plus transits of the Panama and Suez Canals. From £11,999pp.
cunard.com

 

P&O's World Cruise 2025 onboard Arcadia will set sail from Southampton on 3 January, for 99 days, with inside cabins starting from £9,629pp. The line also offers Classic Southern Hemisphere Journeys, which can be combined with land-based Australia holidays, and Grand Tours that cover South America, the Caribbean and USA. 
pocruises.com

 

Oceania Cruises’ Around the World in 180 Days onboard Insignia departs Miami on 5 January 2025 and arrives in San Diego on 3 July, from £47,919pp. Highlights include the Amazon rainforest, Rio de Janeiro, Cape Town, Sri Lanka, Shanghai, Sydney and Fiji. 
oceaniacruises.com

 

Holland America Line’s 133-day Grand Voyage: Pole to Pole onboard Volendam departs Fort Lauderdale on 25 January, 2025, returning there on 7 June, from £26,599pp. Highlights include the Panama Canal, Antarctica, the Falklands, Europe and the North Cape via Iceland and Greenland. 
hollandamerica.com

 

Azamara’s 2025 world voyage was launched in November 2022 and has already sold out, as is the case with 2024. The line’s fleet of smaller ships offers flexible itineraries to encourage past guests to return. For example, 60% of the ports on the 2025 world voyage, such as New Zealand’s Stewart Island, are different from those visited in 2024. 
azamara.com

 

Find contact details for all these cruise lines in the TTG Travel Supplier Directory

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