Marco Polo Hotels' reason behind rebrand of premium collection unveiled

Also called ‘workcations’, this type of trip calls for hotels to cater to clients who may be booking a conference room one minute, and a spa treatment the next. 

“Guests are looking for work-friendly environments that also have a leisure focus - this is very important to understand,” Jakobs explains. “You need to plan for spaces that are conducive to productivity but also attractive to leisure and relaxation.” Marco Polo Hotels is now in the process of adapting its properties to accommodate this demand, investing in their interiors and facilities to improve guests’ experience. 

It will also enhance its culinary offerings, introducing a modern day-to-night restaurant called Savvy across all its hotels. The modern eatery, which is already open at Prince Hotel, Hong Kong, ‘reimagines the concept of blended spaces’ to offer three zones, a restaurant, a bar and a lounge. Marco Polo Hotels also plans to launch a new cafe and bar called Brew-d, which will host relaxing breakfast dishes and afternoon tea, before transforming into a lively haunt for evening drinks. 

The company has also committed to connect with other businesses as part of its rebrand, promoting its hotels as hubs that offer easy access to local attractions. It has already seen positive results from this strategy in its Niccolo Hotels collection, which has successfully partnered with a wide range of fellow luxury brands in the past.