The future of fam trips: 'agents shouldn't just be herded around'
An American luxury travel representation company is running a new type of fam trip, one which it claims puts advisors first and rethinks what has become a tired educational model.
US-based Lush Experiences is set to revamp the traditional ‘fam trip’ model, after what it claims are years of listening to the advisor community calling for the model to change.
Lush Experiences’ PACE trips, or ‘Preferred Advisor Curated Experiences’, have been strategically designed to cater to agents’ interests and help them better sell the product to clients.
The programme rips up the rulebook that has long governed the standard fam trip; there are no back-to-back hotel showrounds; no four-hour dinners; and no irrelevant excursions.
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Place of registration: England and Wales.
Company number 08723341.
Registered address: 6th Floor, 2 London Wall Place, London EC2Y 5AU
