Abta calls for videos from members and customers for campaign

The association plans to create new content for social platforms Facebook and Instagram, which will include “selfie” videos submitted by Abta members and their customers to highlight the “expertise, support and protection” offered by the trade to consumers.

This latest campaign follows a similar video created for the previous Travel with Confidence initiative, which garnered more than 10.4 million impressions across all Abta platforms.

Abta wants members to identify regular and new customers who can also record testimonial videos, with clients being incentivised to take part through a £50 Amazon voucher from Abta.

Graeme Buck, Abta’s director of communications, said: “There is an exceptional range of knowledge and passion for travel among the membership and we want to once again offer members the opportunity to express this in a video, also allowing their customers - new and old - to show their appreciation.

“We had some great input last year from members which really brought the campaign to life, and this year we feel that customers would also like to hear from members of the public about how much they appreciate and value the services of Abta members.”

Videos from members and customers should be no longer than 60 seconds and recorded in a “fresh, honest chatty style”. All videos should be submitted to Abta by 26 November.

All Abta members submitting videos will be featured as part of the Travel with Confidence campaign in 2022, either through social media advertising or via the association’s social channels.