Almost a third of Brits set to travel more in 2024
Harry KembleMore than 30% of UK travellers will travel more next year, while 27% will spend more when booking their holidays, according to new research from OTA Skyscanner.
On average, in 2024 UK travellers expect to go on 2.2 trips – up from 2.0 – as airlines continue to “restore” their global networks to meet customer demand.
Insurance (42%) and seat selection (34%) top the list of ancillary requests among the Britons surveyed.
In-destination activities also impact the booking process, in particular local cuisine (52%), sightseeing (43%) and beach (40%).
Skyscanner reported 43% of UK travellers said that word of mouth was their top source of travel inspiration, followed by film and TV (28%) and guidebooks (23%).
Just 8% used TikTok compared to around 20% for YouTube and Instagram and 15% for Facebook.
The Spanish city of Vigo topped the list of trending destinations for UK travellers, with Leipzig, Germany; Rimini, Italy; and Bydgoszcz, Poland, in second, third and fourth place, respectively.
Around 18,000 consumers in 15 markets – including the UK – were polled as part of the 2023/24 Skyscanner Horizons report into travel trends.
Hugh Aitken, vice-president of strategic relations and development at Skyscanner, said: “Airlines continue to restore and re-orientate their global networks to meet traveller demand. “Travellers in many markets are signalling a willingness to upgrade their fares and build customised itineraries that provide them with the best value.”
Mike Ferguson, destination marketing director at Skyscanner, said: “2023 has been a seminal year in travel. In all regions we see that travellers are highly engaged in the booking and planning process.”
Sign up for weekday travel news and analysis straight to your inbox
Harry Kemble
Supplier Directory
Find contacts for 260+ travel suppliers. Type name, company or destination.
easyJet holidays' Big Orange Sale In The SpotlightPARTNER CONTENT
Recommended For You
Latest travel jobs
Travel Consultant - Plymouth
Cruise Consultant, Glasgow
Assistant Manager - Birkenhead
Competitions
Upcoming events
TTG Top 50 Travel Agencies 2025
Place of registration: England and Wales.
Company number 08723341.
Registered address: 6th Floor, 2 London Wall Place, London EC2Y 5AU
