Attractions platform Lovetovisit secures another multimillion-pound investment

The trio, who previously worked together at Pereira’s tourism marketing agency, spotted a gap in the market for a platform that allowed consumers to find and book local things to do. 

Existing partners include Alton Towers, Chester Zoo and ZipWorld, with 85% of Lovetovisit’s attractions outside London.

Lovetovisit said it planned to double growth and inventory year-on-year for the next three years. “The funding will also be used to enhance the platform’s AI capabilities to further optimise the user experience, and to scale operations internationally,” it added.

‘Go-to platform goal’

Alice Aubrey said: “Lovetovisit has gone from strength to strength this year and we’re incredibly proud to have such esteemed investors onboard. Building the business and hitting these milestones alongside my sister is a dream. 

“There are so many weird, wonderful and iconic things to do in this country, we just need to make it easier for people to find, explore and book them. Our goal is to be the go-to platform for booking memorable things to do, and this raise is a big step towards achieving that mission.”

Zip World UK chief executive Andrew Hudson added: “As both a large attraction group selling tickets on the platform and a previous investor in Lovetovisit, we’re really pleased with their success.

"As a fast-growing business ourselves we’re always looking to expand our audience and bring new people to experience Zip World. Lovetovisit gives us another excellent way to do that.”