Tailor-made tour operator Audley Travel has launched its first worldwide brochure to replace its current suite of 26 regional brochures.
A trade-specific version complements the consumer-facing brochure, which includes a prompt to "contact your local independent travel agent" instead of the Audley website or reservation phone numbers.
The 192-page offering, entitled The World Your Way, has been designed to "inspire clients" for their next holiday and includes stays in multiple destinations around the world, exclusive experiences and unique itineraries.
The brochure features Audley’s 47 best-selling destinations as well as advice, tips and comments from the company’s expert local guides. It also includes narrative from Audley’s specialists about the itinerary design process.
Greg Thurston, trade sales manager at Audley Travel, said: "We know from our clients the importance of our brochures – more than 90% told us a brochure is important or useful to them when planning a trip, so continuing to offer this was essential.
"Our suite of destination-specific brochures needed updating and we felt that replacing these with a single, worldwide brochure was the ideal solution."
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