Azamara promotes Duff to MD and bolsters UK trade sales team

The changes come as a result of Azamara’s plans to increase in-market presence and sales function around the world.

With global growth a top priority, Azamara has doubled the number of shoreside employees in markets such as the US, the Nordics, Germany, and Australia.

Carol Cabezas, president of Azamara, said: "We recognise the integral role that ‘on the ground’ sales teams have on market performance and the value of their relationships with local trade partners.

"By introducing new team structures with targeted focuses, such as that in the UK, and with a surge of new hires around the world, we are offering more support to trade partners globally and driving forward our international growth."

Duff, formerly Azamara’s international commercial director, will take on the role of UK managing director. In this new position, he will focus his efforts on developing the UK market, driving growth, and providing visible market leadership.

He will manage the UK team across all departments and work with the global teams based in Miami, which provide operational, day-to-day support to all international markets.

"This is a really exciting moment for Azamara in the UK," he said. "The UK proves to be a leading market for us year-on-year, and now with a reinforced sales team, we can expand our reach even further, visit more travel partners and distribute products across more channels.

"We just had our best year on record in the UK, and with demand for cruising still strong, we are confident that these changes will set the foundations for further success in 2023 and beyond."