Cunard will offer up to 500 of its most engaged travel agent partners the chance to step on board Queen Anne.
Various activations that will take place in the month after the ship enters service will enable Cunard to showcase the vessel to the trade.
Around 200 agents at the 2024 Clia Conference will have the chance to embark and “gather first-hand experience” of the 3,000-passenger ship next year.
The line will also host two overnight onboard experiences in Southampton for agents.
Details about how agents can access these events will be available on the line’s trade loyalty platform Shine Rewards Club in the coming months, Cunard said.
Cunard president Katie McAlister said: “For more than 180 years, Cunard has constantly refined the definitive experience of luxury ocean travel and I am incredibly excited that we’re now just six months away from beginning the next chapter of our story.”
She added: “I know guests around the world are looking forward to sailing with our new ‘Queen’ and we are counting down the days until we can welcome them aboard.”
The 113,000-ton ship is currently under construction at the Fincantieri Marghera shipyard in Italy.
It will boast the widest selection of fitness, beauty, thermal and spa facilities ever seen on a Cunard ship.
According to Cunard, solo travellers can book a tailormade programme at Queen Anne’s Wellness Club, where on embarkation night like-minded guests will be able to relax together at a meet-and-greet.
Open-air venue The Pavilion is a space where passengers can meet friends in the evening or read a book in the day, while the Wellness Café will cater for breakfast, lunch and daytime diners.
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