Cunard sales chief lays bare capacity challenge ahead of Queen Anne's launch

Struthers said there were “hundreds of agents” who sold Cunard “infrequently”, adding: “We need to see more growth among certain types of agents.” 

And although Struthers has seen new-to-brand agents, he said it was difficult to quantify exactly how many. 

However, he stressed Cunard was in a “unique position” to attract new-to-cruise passengers because of the line’s rich heritage. 

Asked how he felt about being part of the Cunard leadership team with a new ship coming into the fleet, Struthers said: “I’m immensely proud – how many people get to put that they’ve been at the heart of the development of a Cunard ship on their CVs? 

“Cunard is a brand that gets you. This is a special milestone in our history and we’re very proud to be celebrating it. This is very much part of the evolution of the line, trying to get Cunard ready for the next generation. [Queen Anne] is inspired by our past, but designed for our future.” 

Queen Anne’s maiden cruise – a 14-day Canary Islands sailing from Southampton – is sold out. The 3,000-passenger ship will be based in Southampton during its debut season.