Tui pushes app sales as it goes up against Jet2holidays with peaks sale offers
Gary NoakesTui and Jet2holidays have detailed their peaks offers, with Tui pushing discounts via its app for a three-day period ahead of a general release.
Tui is offering claimed discounts of £100 on £1,000 package bookings departing up to the end of summer 2026. The discount rises to £300 on a £3,000 sale.
MyTui account holders, though, will be granted exclusive access to the sale from 20 December via the MyTui app. “All other customers will have access to the savings from 23 December,” Tui said.
The operator is also offering “thousands” of free child places and zero deposits for customers paying by direct debit. There are also “hundreds” of free room upgrades available in “a number” of hotels,” it said.
Marella Cruises has a similar offering, with £300 off per booking on Caribbean sailings and reposition cruises, or £200 off per booking on short and mid-haul sailings around the Canaries and Mediterranean.
Offers are valid on departures between 1 April 2025 and 30 April 2026. They will also be offered exclusively to customers with a MyTui account between 20-22 December.
Meanwhile, Jet2holidays says it is “working in partnership with independent travel agents and homeworkers”, although its website featured a "sign up and save" pre-sale option for consumers.
Its One Step Beyond retail campaign via independent agents and homeworkers is a straight £100pp off all departures until 15 November 2026. It applies to all holidays booked with Jet2holidays, Jet2CityBreaks, Vibe by Jet2holidays, Indulgent Escapes and Jet2Villas.
Jet2holidays also claims to be offering more free child places than ever before, but did not specify how many.
’Looking ahead with real confidence’
The operator says it will be providing agents with data to identify sales opportunities, plus marketing strategies, branding opportunities and educational resources. Tools available to agents include AI search, live chat and self-service options.
Jet2holidays will also run a competition, Book for a Break, giving agents and homeworkers the chance to win one of 200 packages. Agents need to make a booking between now and 30 January to be automatically entered into the draw.
Alan Cross, Jet2’s director of travel agent relationships, said: “We are looking ahead with real confidence this peaks, and our travel agent team will be working tirelessly to help agency partners capitalise.
“With our biggest capacity ever on sale, we are encouraging all our partners to go One Step Beyond this peak booking season and reach new heights with the help of Jet2holidays.”
Sign up for weekday travel news and analysis straight to your inbox
Gary Noakes
Supplier Directory
Find contacts for 260+ travel suppliers. Type name, company or destination.
Recommended For You
Latest travel jobs
Travel Consultant - Plymouth
Cruise Consultant, Glasgow
Assistant Manager - Birkenhead
Competitions
Upcoming events
TTG Top 50 Travel Agencies 2025
Place of registration: England and Wales.
Company number 08723341.
Registered address: 6th Floor, 2 London Wall Place, London EC2Y 5AU
