Emirates partners with South Africa to boost visitor levels
Will PayneEmirates and the South African Tourism Board have signed a memorandum of understanding (MoU) to jointly promote tourism and boost inbound traffic to South Africa from key markets across the airline’s network.
Aimed at supporting South Africa’s tourism recovery efforts, the partnership between the carrier and tourist board is part of the airline’s "longstanding commitment" to grow the tourism market in the country.
The South Africa Tourism Board will work closely with the airline to support trade partners and tour operators across Emirates’ network to develop and promote itineraries, introduce special packages and promotional giveaways and encourage incentives.
Emirates will also explore opportunities to promote South Africa and encourage travellers to experience the country across its network.
The MoU was signed by Badr Abbas, Emirates’ senior vice president commercial operations for Africa and South Africa Tourism Board’s acting chief Themba Khumalo.
Adnan Kazim, Emirates’ chief commercial officer, said the airline has invested in, and grown operations to, South Africa for more than 25 years.
"We’re working hard to restore our services to pre-pandemic levels to help generate more opportunities for travellers from around the world to experience South Africa’s unique natural experiences, world-renowned cuisine, and local culture," he added.
Minister of tourism in South Africa, Lindiwe Sisulu, welcomed the signing of the MoU, citing the benefits it will yield for travel between South Africa and the Middle East.
"We want to continue ensuring ease of access into South Africa for Middle Eastern travellers and this collaboration will assist us in elevating our trade efforts; in terms of packaging the destination," he continued.
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