Finnair signs NDC deal with Sabre

The agreement is part of a plan revealed by Finnair last year, when it said it would phase out traditional distribution channels and rely exclusively on NDC by the end of 2025. 

NDC allows airlines to offer more ancillary sales and fare combinations and GDS providers have been forced to embrace the move to the new capability.

Sabre-connected agents will be able to browse, book, and manage Finnair’s NDC offers through Sabre’s Offer and Order APIs, the point-of-sale tool Sabre Red 360 and the corporate booking solution GetThere from November 2022.
 
Jenni Suomela, Finnair’s vice president channel management and payments, said: “With NDC we are looking to optimize our approach to product distribution and elevate our customers’ booking experience.

"The joint plan with Sabre to make our NDC content available later this year supports our ambition to offer choice for our trade partners for our NDC-sourced content.”