Hotel chain named Britain's worst for 10th consecutive year
James ChappleBritannia Hotels has been named Britain’s worst hotel chain for the 10th consecutive year.
Once again, Britannia ranked bottom of consumer champion Which?’s annual hotel survey.
The ranking is based on almost 4,500 hotel stays, with respondents rating their experiences at 35 hotel chains in the UK on the basis of 10 categories.
These include cleanliness, bed comfort, food, customer service and value.
Britannia was awarded just two stars across every category, achieving an overall customer satisfaction score of 56%.
More than half (54%) of those surveyed who stayed at a Britannia hotel noted issues around cleanliness.
Britannia declined to comment when approached by Which?.
“With a decade of dismal reviews cementing its place as one of the UK’s worst hotel chains, our results suggest that Britannia should be avoided at all costs," said Guy Hobbs, editor of Which? Travel.
Additionally, Which? found the cost of a night’s stay at a Britannia hotel had gone up by 21% on average over the past year, although this was the same as price hikes across the sector nationally.
"With the average price of a UK hotel stay now costing a fifth more than it did last year, travellers want to be sure they are getting the best possible experience for their money," Hobbs continued.
"Our results show price isn’t necessarily an indicator of quality, and many respondents reported fantastic stays with brands including Premier Inn and smaller chains like Warner Hotels."
Premier Inn topped the list with a customer satisfaction score of 78%, although despite being the second cheapest on the list, Which? found the average price of a night’s stay at a Premier Inn had increased by 35% over the past year.
Warner Hotels recorded a customer satisfaction score of 77% and Malmaison 76%.
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Place of registration: England and Wales.
Company number 08723341.
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