Industry recruitment videos watched more than 600k times across social, claims Abta

The videos were an element of the Be Part of Travel campaign run by the association aimed at recruiting and retaining industry staff. They centred on Abta members and industry colleagues talking about the benefits of working in travel and the opportunities available.

Writing to members, Abta chief executive Mark Tanzer said: “It was targeted at not only those who have worked in the industry previously, but also those who might want to start out in travel or make a career change.” 

Around 80 members and education partners supported the campaign during National Careers Week by sharing the video content on their own channels and with staff, plus the films were shown at university, college and industry events. 

They are also available for members to use for their own recruitment campaigns. 

“It’s a great way to nourish enthusiasm for working in travel,” added Tanzer.