Kate Kenward to head up Visit USA UK
James ChappleKate Kenward has been appointed chief executive of Visit USA UK and been tasked with leading the association into a new era post-Covid.
The association said Kenward would bring nearly 30 years’ travel industry experience across destination marketing, PR and promotions to the role, as well as her learnings from leading some of travel’s largest membership propositions.
She is a former executive director of Aito where contributed to raising the association’s brand and lobbying profile, while leading on its strategic and digital transformation.
For the past 18 months, Kenward has served as a board director at the African Travel and Tourism Association (Atta), and latterly took on the post of managing director.
"Kate brings a wealth of tourism knowledge and association experience to the chief executive role, along with a passion for travel and the US," said the association. "As consumer interest in travel to the US surges post-pandemic, Kate will be charged with ensuring the association remains visible and relevant."
Julie Greenhill, chair of the Visit USA UK Board, added: “This is an exciting time for the Visit USA UK we welcome Kate’s breadth of association and tourism experience and look forward to raising the Visit USA UK’s profile under her leadership.
"The past two years’ have been particularly challenging for our membership, and it is essential we help them to maximise every opportunity.”
Sign up for weekday travel news and analysis straight to your inbox
James Chapple
Supplier Directory
Find contacts for 260+ travel suppliers. Type name, company or destination.
Recommended For You
Latest travel jobs
Travel Consultant - Plymouth
Cruise Consultant, Glasgow
Assistant Manager - Birkenhead
Competitions
Upcoming events
TTG Top 50 Travel Agencies 2025
Place of registration: England and Wales.
Company number 08723341.
Registered address: 6th Floor, 2 London Wall Place, London EC2Y 5AU
