Online travel agent (OTA) loveholidays has revealed a new-look identity and announced plans to recruit up to 70 new staff members next year as part of a major new expansion drive.
The business, which is marking its 10th anniversary this year, described the move as a signal of "confidence and commitment" to becoming Europe’s number one holiday provider.
The brand overhaul includes an updated logo, brand symbol, colour palette, iconography, and a new tagline of "the smart way to get away".
New roles will be available across a range of functions, but primarily in technology-focused roles at its London headquarters.
Donat Retif, chief executive of loveholidays, said: "Over the past 10 years, loveholidays has entered, disrupted and grown its share of the UK and Irish travel market with a genuinely unique approach.
"As we look ahead, we have an ambition to replicate that approach in a number of new markets to become Europe’s number one holiday provider with the most-loved package holiday experience."
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