Nicky Yates 'coming home' to Attraction World in new role

“Our retail partners are at the heart of what we do and with so much change over the last few years, it’s now time to ramp up the engagement, rebuild our foundations and continue to grow the incredible partnerships we have already established," said Hayre.

Justin Mahoney, Attraction World’s chief operating officer, said: “We can’t tell you how delighted we are that Nicky has decided to come home. The passion that she has for Attraction World is unrivalled and she will be phenomenal in this newly created role which is all about retail engagement.

“We listened to the feedback from our amazing agent partners, who wanted us to be more visible, to shout louder about what we do and how we do it. Kelly and I feel that no one shouts louder, or is more visible than Nicky, so we couldn’t be happier to welcome our very own Lioness back into the family.”