Not Just Travel sales running 40% ahead of last year as 'peaks continue into April and May'

Witt added: “Peaks is no longer a sprint, it’s an incredible marathon. Our consultants are busy all year round; they’re loving the consistent flow of business.”

He put NJT’s performance down to its growth strategy, which includes signing up more consultants, improving training and onboarding, a concerted focus on cruise and the introduction of its app.

Ami Wood – who became a Not Just Travel consultant in January 2022 as a hobby after previously working in admin – reported £270,000 in bookings in April alone.

“Bookings have been phenomenal since I joined,” she said. “I made £50,000 of bookings in my first week as a consultant and since then, things haven’t stopped.

“January and February were amazing months, but in April and May the bookings just keep flooding in.”