Not Just Travel's new campaign to help agents profit on late summer market
Will PayneNot Just Travel’s latest marketing campaign – entitled Holiday Heroes – will help its travel agent partners profit on the late summer holiday "boom".
The campaign "puts the value of travel consultants’ services at the centre of consumer’s minds", while promoting tailored deals based on current booking trends.
It offers customers deals for summer 22 and summer 23 departures from 11 of Not Just Travel’s trade partners, including Classic Collection; Travelpack; Norwegian Cruise Line; American Affair; Canadian Affair; Oceania; Beachcomber; Azamara; Saga; A-Rosa and Scenic.
Not Just Travel’s new head of trade, Natalie Holder, has worked with the company’s trade partners to source a mixture of holidays including cruise, five-star river cruising and luxury long- and short-haul.
Steve Witt, co-founder of Not Just Travel and its recruitment arm The Travel Franchise, said: "We are capitalising on the high consumer demand for holidays, this year and next, by delivering content and offers specifically designed around what consumers want right this very minute.
"The market is huge; millions of pounds are spent each day across the UK on last-minute bookings, and as soon as customers return from one summer holiday, they are eager to book the next."
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