Q&A: Rotana chief executive Philip Barnes

What lessons have you learned with all your years of hotel experience and how will you apply that to Rotana? 

When I talk to our teams, I draw from my experiences all over the globe. I’ve learned valuable lessons everywhere I’ve been, and the learning never stops. For instance, when I reflect on our openings, I often reference the Four Seasons in Singapore, which I opened back in the mid-1990s, as a prime example. Similarly, when considering development, I think about my work in Canada with Fairmont under the Delta brand. I pull from those and other experiences in everything I do.

What is Rotana doing for travel agents?

We have a strong, ongoing relationship throughout the company with our travel partners, and we continue to work with them because we recognise the vital role that travel advisors play in the hospitality industry today.

We are committed to empowering our travel agents and partners with the knowledge they need to effectively promote our diverse offerings across six distinct brands in 28 cities across 15 countries. We host regular training sessions that keep our partners well-informed and engaged, ensuring they have the latest insights into our properties and services. Moreover, we offer exclusive discounted stays for industry professionals, allowing them to experience the exceptional quality and unique amenities of our hotels firsthand.

AT WTM London: Rotana is sharing stands with Experience Abu Dhabi (S10-215); Saudi Tourism Authority (S8-212 / S8-510 / S9-510); and Dubai Department of Tourism & Economy (S9-220)