Brits seeking low-cost, affordable luxury this year, says easyJet holidays

EasyJet holidays’ survey of 2,000 British holidaymakers found that despite the ongoing tough economic picture, holidays continue to be considered an essential spending priority, with a third of respondents stating they plan to go on more trips this year than they did last year.

According to the data, Brits will take an average of three holidays this year, visiting at least two countries and spending around £3,000 on their main getaway. However, they are also keen to get the best possible deal, with some planning their trips up to 18 months in advance to secure the best prices. More than half said they would look to travel all-inclusive.

In addition, four in five respondents said they would consider a month in an all-inclusive resort during the winter if it proved cheaper than staying at home.

One principal finding was people’s willingness to forego holidays in typically pricier traditional or well-established destinations where their budget may only stretch to three-start accommodation in favour of a five-star stay in a more affordable destination like Turkey or North Africa, or other Mediterranean options.

"The trading up from three-star locations in traditional European hotspots to five-star resorts in Turkey, Morocco and Cyprus is evidence Brits are looking for luxury for less,” said easyJet holidays boss Garry Wilson.