Royal Caribbean expands sales team to capture ‘pent-up’ demand

The new roles include a UK key account manager as well as a UK-based German-speaking key account manager. The third position will be a key account manager for Norway.

Ben Bouldin, vice-president EMEA at Royal Caribbean International, said: “We are aware of the challenge ahead of us next year as we recommence our sailings after a pause of several months.

“Now that the CDC has lifted the no sale guidelines, we are working hard to ensure we are ready to welcome our guests back onboard and we are taking the time to do things right.

“We are extremely confident in our European product offering next summer and hope to maximise the booking potential by bringing in three new sales team members to help us capitalise on the pent-up demand across Europe.”