Saga focused on ‘sustainable’ growth as cruise sales soar

Booked load factors for ocean (83%) and river (78%) are ahead of the same point last year, while booked revenue is 14% up on a higher number of passengers.  

Group chief executive Mike Hazell said: “Our ocean cruise business has traded exceptionally well," although he added Saga’s insurance market "remained challenging".

"Looking ahead, we are focused on driving sustainable business growth in a capital-light way, while growing our customer base and deepening our connections with those customers.”