Sandals to end agent price parity next week

The firm’s UK tour operator Unique Caribbean Holidays (UCHL) blamed "severe economic challenges and ongoing travel disruption" for its decision.

UCHL said its decision to undercut agents by around 2% comes in a bid to "limit the impact on agents’ trading performance" and to "protect the trade’s ability to grow revenues and commission earnings". 

"Despite this change, we will continue to offer the best B2B pricing for Sandals Resorts and Beaches Resorts, with flight-inclusive holiday packages on sale for departures up to 2025," a UCHL spokesperson added.

"We’re still committed to supporting the trade with a wide range of benefits including free nights at Sandals and Beaches resorts for every booking made, competitive commission rates, marketing, incentives and the full support of a dedicated trade sales team.

"We’d like to thank our partners for their understanding and ongoing support and look forward to an exciting 2023 including the opening of Sandals Dunn’s River."