Sarawak sets sights on 30,000 UK visitors for 2024

“If we can increase that by 10-20% next year, we can get close to 30,000 UK visitors,” Dato Sri Abdul Karim Rahman Hamzah, Sarawak’s minister for tourism, creative industries and performing arts, told TTG@WTM.  “We hope to hit between 23,000 and 25,000 UK visitors this year.”

Asked why Brits travel to Malaysia’s richest state, Hamzah highlighted how Sarawak has 34 ethnicities, offers visitors security, and noted how one pound sterling equals 5.74 Malaysian Ringgit.

“After Covid, there’s been an urge to travel. Even among the Malaysian states, domestic tourism has been on the rise. We can see this happening across all European markets.”

But he added: “18,000 UK visitors – that figure could be better. The UK is not yet one of the leading markets, like Singapore or Brunei. Up to 3,000 Brunei visit Sarawak every day.”