UKinbound chief receives OBE at Windsor Castle

Croft was named in the 2023 New Years Honours List alongside Alison Cryer, founder of PR company Representation Plus, who was awarded an MBE for her services to tourism and hospitality and Clia UK and Ireland managing director Andy Harmer for his services to the maritime sector.

"Earlier this week I was privileged to attend the investiture ceremony for my OBE at Windsor Castle," Croft said.

"It was the most amazing day and I am so grateful for the support of colleagues and friends in the wonderful travel industry, from my early days at London and Partners, my long spell at VisitBritain, my time at The Department for Business and Trade and now at UKinbound.

"I have worked with, and for, some truly inspiring organisations and leaders. And lastly a shout out to my kind, loving and long-suffering family who often would not see me for weeks on end."