The aviation sector must do more to demonstrate it’s not just for “middle class, white males”.
That was the warning from a trio of female airline chiefs at WTM London this week.
Bosses of Aer Lingus, Tui Airlines and Wizz Air UK agreed good progress had been made to increase gender diversity among pilots and in senior management roles, but insisted there is still a long way to go.
Tui Airlines chief operating officer Dawn Wilson said the airline had been successful in recruiting more female pilots, but not necessarily in retaining them.
“A lot of female pilots are coming through, but they seem to be dropping out at a certain level… which I imagine is to do with the working environment and the flexibility that’s needed [for pilots who become parents],” she explained.
Offering more opportunity to fly or be a trainer part-time could be part of the solution, she suggested.
Marion Geoffroy, managing director of Wizz Air UK, described a programme in which Wizz is funding pilot training for existing members of cabin crew, who can continue working during their training. She said the group is also looking to offer pilots positions that combine office duties with flying duties, to better support work-life balance. But she stressed that more must be done to introduce the opportunities of a career in aviation when girls are much younger.
“Aviation still is not necessarily a natural thought for many young girls, so there is much we can do in the longer-term [to encourage] girls,” she pointed out.
Aer Lingus chief executive Lynne Embleton said that with 10% female pilots, the airline was ahead of the industry average, but agreed a need for better employment terms for both mothers and fathers. “It’s about more family-friendly policies – which also includes improving paternity leave,” she pointed out.
Tui’s Wilson advised women in aviation not to behave differently or to try to emulate male behaviour in order to fit in or get ahead.
“When I got my first board position, it was a loud, strong, male-oriented board, and in my first few meetings it felt better to join them and replicate their behaviours,” she admitted. “But then I had some coaching which gave me the confidence to be more authentic.”
Wilson added that people had “fallen out of love” with aviation during the pandemic, making it even more imperative to demonstrate that “you don’t have to be a middle-class, white male to be in our industry”.
Geoffroy reported that Wizz Air currently has women in 36% of senior management roles, and said that “women attract women”.
“Since become CEO, I’ve received requests to talk about my background, I’ve had female pilots come to talk to me, and I’ve recruited more women than ever before,” she noted.
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