Embratur launches tool to expand sales of Brazilian destinations

Embratur (Brazilian Agency for International Tourism Promotion) launched the Brasil Travel Specialist platform (brasiltravelspecialist.com) last Thursday (23 January), an online tool that offers full support to travel agents in their sales journey with their end customers, expanding the number of businesses focused on the country.

Brasil Travel Specialist is a response to the growing global demand for authentic, sustainable and unforgettable experiences, in addition to reinforcing Brazil’s commitment to qualifying the international market, expanding access to detailed and updated information about Brazilian destinations and new experiences available.

By registering on the platform, the tourism trade from all over the world can become an expert in Brazil: stay up to date with news about Brazilian destinations and experiences, take personalised training and have access to unique materials for travel agents and operators. The content is also available in the palm of your hand, with an app for IOS and Android.

"Brazil is one of the most fascinating destinations in the world, with a unique biodiversity and unparalleled cultural experiences. With Brasil Travel Specialist, we will create ambassadors for Brazil in every corner of the world. We want travel agents to have the tools and knowledge necessary to inspire tourists to experience the transformative experiences that our country has to offer", says Marcelo Freixo, president of Embratur.

The platform was presented during Brazil’s participation at FITUR 2025, in Madrid. The launch was carried out in partnership with LATAM Airlines, which will offer three trips to iconic destinations in Brazil: Rio de Janeiro, Salvador and Manaus. All those who register on the platform by March 2025 will be entered into a draw to win tickets.

The partnership with LATAM reflects the commitment to providing real and unforgettable experiences to travel agents, allowing them to experience first-hand the richness and diversity of the country.