Lemongrass publishes first impact report

Rooted in transparency, accountability and action, Lemongrass’s Impact Report details the company’s sustainability trajectory as it has worked to integrate its values across all business areas.

 

Key achievements in 2024 include: 

 

• 20% reduction in carbon intensity (CO2 per employee) emissions compared to the last baseline year, despite significant company growth
• £5,000 donated to 29 charities
• 40% of press trips in 2024 were organised sustainably
• Green travel policy launched, employee carbon budgets introduced and tangible carbon reductions logged
• 4 day week at full 5 day pay
• Inclusive bonuses awarded to the wider team
• 170+ hours volunteered to community projects and 120+ hours of pro bono work completed with The Conscious Travel Foundation

 

Mirjam Peternek McCartney, founder and CEO at Lemongrass said: “Responsible travel has the power to contribute to the social, environmental, and economic wellbeing of communities worldwide.

 

“The future is one where businesses unite to make a real difference. By sharing our journey to becoming a responsible and ethical business we hope to inspire more travel companies to join the movement and lead with purpose.”

 

The report also celebrates Lemongrass’s achievement of becoming a certified B Corp.

 

Abi Best, Managing Director said: “The journey to becoming a B Corp demanded a steadfast dedication to meaningful, long-term change, and it’s one that we’ve embarked upon with curiosity and humility, engaging our clients, the media and the wider travel community to make responsible choices for a better planet.”

 

Looking Ahead 

 

Plans for 2025 include aligning emissions targets with client revenue growth, increasing sustainability-focused clients, and launching Carbon Literacy training for clients with new sustainability trackers. The company will appoint a Director of Nature and a Director of People and Culture and increase team volunteering hours by 15%.

 

The agency also plans to partner with Clean Creatives, a movement of advertisers, PR professionals and their clients cutting ties with fossil fuels and launch a new podcast series with industry guests, discussing sustainability topics.

 

The Lemongrass Impact Report can be found here: Our Impact