Los Angeles ready to help agents capitalise on 2028 Olympics buzz

In a spectacular closing ceremony for the 2024 Olympic Games featuring Tom Cruise jumping from the roof of the Stade de France and musical performances on LA’s iconic sandy beaches, Los Angeles Mayor Karen Bass received the official Olympic flag from Paris Mayor Anne Hidalgo, marking the countdown to the LA28 Games.

Adam Burke, President & CEO, Los Angeles Tourism & Convention Board, was in Paris to gain insights into the tourism impact and further understand the preparations ahead of 2028.

 “We’re honoured to join Mayor Karen Bass to commemorate the historic handover of the Olympic flag from Paris to Los Angeles,” said Adam Burke, President & CEO, Los Angeles Tourism.

“We can’t wait to roll out the red carpet for the 2028 Olympic and Paralympic Games where LA will become the third city in history – and first in the U.S. – to host the Games a record three times, joining Paris and London on the medal stand. The handover raises visibility for the City of Angels as one of the true sports capitals of the world. Félicitations to our friends in Paris for an incredible job!”

Francine Sheridan, Regional Vice President, Europe, Los Angeles Tourism, said: "Los Angeles shined in the Olympics closing ceremony last night, and we hope the star power of Tom Cruise, as well as the showcase of LA’s iconic beaches, will entice more European visitors to the City of Angels in the coming years.

"We look forward to supporting the travel trade to help them make the most of the expected increased interest in our destination. Now the countdown to LA28 really begins!" 

LA offers something for every sports fan year-round with 11 professional sports teams – the most in the United States – and some of the world’s most iconic sports and entertainment venues.

Venue highlights will include SoFi Stadium hosting the largest swimming venue in Olympic history; the iconic LA Memorial Coliseum becoming the only stadium in history to host Track and Field competitions in three Olympic Games; and Basketball will take over the new Intuit Dome arena opening this month.