Jules Verne launches new brand identity drawing on nearly 50-year history

Small group escorted tour operator, Jules Verne, has announced the launch of its new brand identity, now live across all communications and channels.  

As a trailblazer in the adventure travel industry since its founding in 1978, Jules Verne has led almost one million travellers to extraordinary destinations, offering small group tours that combine adventure, culture, and personal discovery. 

The overall brand transformation incorporates the website (vjv.com), communications, advertising, marketing and social media, and plays on the travel company’s 46-year heritage. It includes a refreshed logo, updated brand colours, and a more modern, user-friendly website, all designed to honour the company’s roots while embracing its forward-thinking future.

The creative execution taps into themes and ideas from famous French novelist and poet, Jules Verne, who was renowned for his extraordinary imagination and deep curiosity about the world; his storytelling inspired generations to dream of adventure and chart new frontiers. 

The new logo features a compass rose, symbolic of exploration and discovery, and a nod to the visionary journeys inspired by his iconic novels. The primary typeface has classic letterforms to reflect the timeless literary legacy of Verne, and new iconography evokes the golden age of travel and the intrepid spirit of his 19th-century books. A new TV advertisement which incorporates this creative approach and messaging will be aired on 37 channels throughout the UK in January 2025. 

The refreshed brand has been created in collaboration with Accord Marketing.