Malaysia Airlines showcases 'Time For' campaign in London

Malaysia Airlines has taken its latest “Time For” campaign to the streets of London, unveiling a fleet of branded taxis. The global campaign is aimed at inviting travellers worldwide to embrace the joy of travel, rediscover connections, and explore the best of Asia and beyond. 

London’s iconic black features the campaign design, showcasing Malaysia Airlines’ commitment to offering world-class hospitality, seamless connectivity, and unforgettable travel experiences. This initiative positions Malaysia as the gateway to Asia, showcasing its cultural richness to inspire wanderlust while strengthening its presence in the United Kingdom.

This showcase Malaysia Airlines’ strategic initiative to solidify its commercial footprint in the European market, transitioning beyond price-driven messaging to establish itself as a premier global airline. As part of its efforts, the airline plans to roll out consumer activation and partnership campaigns throughout the year, including exciting flight giveaways to elevate customers’ travel experience.

A key anchor of the showcase is the ’Bonus Side Trip’ product, reaffirming its commitment to offering travel opportunities to passengers. This offer allows passengers to enjoy complimentary domestic return flights between Kuala Lumpur and one of seven diverse Malaysian destinations, with only applicable taxes to pay. The product provides an opportunity for travellers to explore the cultural and natural beauty of Malaysia on either the outbound or return leg of their journey. The strategic placement of the messaging seeks to educate UK travellers about this distinctive stopover option while reinforcing Malaysia Airlines’ commercial footprint in the market. 

Malaysia Airlines operates twice-daily flights from London Heathrow to Kuala Lumpur, connecting to over 60 destinations in more than 20 countries. Passengers can enjoy the airline’s signature Malaysian Hospitality, including curated meals inspired by iconic Malaysian flavours, a generous 20kg baggage allowance, on-demand inflight entertainment, and complimentary Wi-Fi in all cabins.