Pitch and Adidas strengthen pledge to develop women’s golf

Pitch, the modern golf club designed for players of all skill levels, has extended its partnership with adidas to promote the game to women in and around London with the launch of its Women’s Beginner Golf Academy 2024.

As golf continues to ride its post-Covid participation wave, recent studies point to a younger demographic taking up the game, with larger increases in off-course engagement (indoor golf clubs, driving ranges) wooing city dwellers to the game. The golf boom hasn’t gone unnoticed with A-list celebrities either, with the likes of Eva Longoria, Nicole Kidman, Catherine Zeta-Jones, Cameron Diaz and Jennifer Lopez leading the way for women, as well as Kirsty Gallacher, Jenni Falconer and Denise Van Outen.

Pitch and adidas’ Women’s Beginner Golf Academy has been designed with the goal of creating a community for women who want to play golf and socialise. The academy is offering 100 free beginner lesson packages with the aim to grow the sport and increase participation. Following the success of the campaign last year, which was exclusively open to beginners, the class of 2024 opens this April and sees each participant receive five lessons, including two group sessions and three individual lessons, all led by a PGA golf professional. 

With two venues in London and plans for more underway alongside a national and international expansion, Pitch has received recognition by establishing itself as the go-to destination for golf enthusiasts seeking an inclusive, innovative and enjoyable golf experience. It combines leading technology, professional coaching and a contemporary socialising experience for all ages and levels.

Pitch offers both membership and casual bookings with attached PGA Professionals to assist with coaching. Its venues also offer resident DJs, lounges, contemporary food and beverage options, social spaces and a golf fashion concept store in addition to the virtual golfing bays.