Regent celebrates 50 years in Iceland with agent incentive

Starting in the new year, Regent will launch a trade incentive, putting every travel agent booking made during January and February 2025, to any destination, into a draw to win a holiday to North Iceland.

The prize, which is to be taken between November 2025 and March 2026, is a three-night stay in Akureyri, gateway to Iceland’s lesser explored Diamond Circle which includes sights such as the Godafoss waterfall (known as the ‘Waterfall of the Gods’) and the enchanting landscapes of Lake Mývatn.

UK air access to Akureyri has increased this year, with easyJet launching a twice-weekly route from Manchester in addition to the direct Gatwick flights that launched in 2023. The prize will include easyJet flights, accommodation for two in a 3/4 star hotel and an excursion, for example a whale watching experience or tour of the Diamond Circle.

Andrea Godfrey, Head of Regent Holidays, said: “Iceland is very special to us, never more so than in this 50th year of operation there. We started with a limited number of individual packages and have grown our programme to feature over 40 packages and hundreds of hotels today, some of which we have featured since the very beginning, such as the prestigious Hotel Borg in Reykjavík. Iceland has always been synonymous with outdoor adventure, epic scenery and a high-quality experience and none of that has changed, though a few small things have – for example beer was illegal when we first started going there!

“We wanted to kick off the new year by celebrating our 50th anniversary with our agent partners, offering this great prize to Akureyri which has become a particular favourite in recent years. It has spectacular scenery, a host of activities and a good chance of seeing the Northern Lights so is a brilliant alternative to the popular Golden Circle.”

Regent’s Iceland celebrations will continue throughout 2025, so agents can expect to hear more about fam trips and events via the Regent sales team and social media channels.