Serenity SPA celebrates seven years and international expansion

Exclusively at the Pine Cliffs Resort location, customers who purchase a service at Style – Hairdresser & Barber Shop will receive another service of lesser value for free. On 19 July at 7:00 PM, ZEST hosted a nutrition workshop titled "How to Maintain a Balanced Diet During Vacation?" presented by the brand’s nutritionist, Rita Andrade.

To mark this occasion, United Investments Portugal has announced the expansion of the Serenity brand beyond borders with the opening of its first location at Fairmont the Palm in Dubai.

This new space, covering approximately 1500m2, will open its doors in November 2023, offering the distinctive features that characterise the brand: a room for oriental massages, a Hammam, wellness programs of varying durations, and a dedicated signature treatment aligned with the local culture called "Senses of Dubai".

Maria d’Orey, Corporate Director of Serenity – The Art of Well Being, emphasises that "This is a significant step for the brand. Venturing outside our comfort zone and opening a new spa that guarantees the same standards of excellence we are accustomed to will undoubtedly be a great challenge. We have been preparing for this opening for many months to ensure its resounding success. We have delved into the culture of Dubai, the needs, tastes and expectations of our future customers, which, due to cultural differences, have required us to make numerous technical adjustments and introduce new offerings. I am very excited and confident that this will be another challenge successfully overcome."

It is worth noting that Serenity – The Art of Well Being is a luxury spa brand developed by United Investments Portugal (UIP), the leading owner and manager of luxury resorts in Portugal, aiming to provide memorable experiences, perfect environments and programs that promote health and wellbeing in the broadest sense.

Since its inauguration in Portugal seven years ago, Serenity has experienced significant growth, offering over 100 different treatments on its menu. Currently, the brand performs approximately 23,000 treatments annually, with the CBD Massage, signature treatments, and weight loss treatments being the most sought-after.

As one of Europe’s best and largest spas, Serenity has already received numerous awards at the World Luxury Spa Awards, including "Best Luxury Spa Destination" in Portugal and "Best Luxury Wellness Spa" in Europe in 2018. Its director, Maria d’Orey, received the "Best Spa Manager in Portugal" award at the 2017 World Luxury Spa Awards, and that same year, Serenity also won the "Best Resort Spa" award.