SPL Villas partners with digital marketing agency Adido

SPL Villas offer a portfolio of more than 1,500 properties across 100 destinations in eight different countries.

The partnership, which started March 1, 2024 will see Adido optimise the specialist villa operator’s digital marketing efforts through data analytics, PPC, SEO, social media advertising, email marketing and website design.

Edward Frampton-Fell, SPL Villas managing director, said: "There have been some significant changes in our sector in the last year, and SPL Villas has big plans to capitalise on those. We've already launched an updated brand identity and new website, as well as widened the kinds of villa holidays we can sell. We need an agency which shares our ambitions for growth in 2024 and which has the digital expertise and sector experience to help us achieve our goal to be the UK's favourite villa holiday company. Adido demonstrated to us that they have both and we're looking forward to working with them." 

Andy Headington, Adido CEO, said: “We love what SPL Villas offer and we can’t wait to use our digital expertise to put their fantastic product in front of more customers and agent partners than ever before.”

Late last year, Adido were recognised as the first full-service digital agency to become a member of The Specialist Travel Association (AITO).

The 20-strong, Bournemouth-based agency now works with over a dozen travel and tourism clients.