Tourism Australia starts Ashes countdown

To the bemusement of Aussies, Simon Finch played classic England cricket chants from one of Australia’s most iconic landmarks, the Sydney Harbour Bridge, in a cheeky nod to the historic rivalry between the two nations. Simon went on to toot some of his most loved cricket tunes across the country including the Adelaide Oval, as well as Brisbane’s Story Bridge before having a pint at Howard Smith Wharves. 

Falling in love with cricket while watching the 1989 Ashes, Finch took the reigns as the trumpeting mascot of the Barmy Army – an avid group of English cricket fans – in 2021.

Tourism Australia invited Finch Down Under, tempting him to go from playing for Beyonce and Blur to bring the sounds to Australia to mark one-year until the next Ashes series Down Under. 

Speaking about The Ashes 2025-2026, Simon Finch said: “When I think of the ‘Ashes’ in Australia, it’s gotta be the incredible atmosphere in the grounds that really stands out. For the past four years I’ve been so fortunate to have travelled to cricket matches around the world, but the ‘Ashes’? That’s the big one, the absolute pinnacle! I can’t wait to soak up that historic rivalry in person. 

Andrew Boxall, Tourism Australia’s Regional General Manager for UK & Northern Europe said: “The camaraderie between the UK and Australia really is seen at its best on the sporting field, making major sporting events like The Ashes a big opportunity for us at Tourism Australia, as loyal English fans head to Australia to cheer on their country to show them the best of Australia off the field as well. Next year we also have the Lions Rugby Tour heading to Australia, with further major sporting events almost every year until the Brisbane Olympic in 2032. We hope British travellers don’t stay in their crease and take the opportunity to head Down Under to experience The Ashes and more and to see what Australia has to offer as a holiday destination.” 

More than 40,000 cricket fans are expected to travel to Australia for The Ashes 2025-2026. For more information and to plan your holiday to Australia please visit Australia.com.