Teletext Holidays

This marketing driven even included a group of people clad in holiday clothing, such as scuba diving kit and beachwear, taking trips on the London Underground to promote Teletext last summer.

Teletext currently offers a wide range of short-haul beach holidays “at an affordable price” through the use of its sole holiday supplier and joint venture partner Truly Travel. The OTA is planning to expand its product range to feature eastern Europe and long-haul holidays.

Customers are encouraged to visit the website first to find the holiday deal they are interested in and then call Teletext staff who can also add “personalised” extras for clients. These enquiries are handled by a call centre, employing 180 people, in Hyderabad, India.

The “affordability” message has been reinforced this year with Teletext reducing the minimum deposit required by customers from £79pp to £49pp for early bookers, which has led to a 30% rise in bookings.

The OTA says that “customer service is at the forefront of our business” with call centre staff trying to “make your booking process as simple and easy as possible”.

Once bookings have been made, there is a team of customer support advisors based in the UK and India to help customers before they travel, which includes an online chat facility to talk to an advisor.

The website also offers a Find My Booking function allowing passengers to download important holiday documents.

Increasing “brand awareness and embracing new technologies” is a key part of Teletext’s ongoing promotional strategy with new customer and marketing director Arpit Gupta now overseeing “the complete customer journey” including the use of mobile technology to “get ahead of the market”.

• teletextholidays.co.uk