J.K. Place boss on opening a hotel in former Versace HQ 

Kafri also says the ground floor of J.K. Place Milan will have a lobby and a bar, where guests can enjoy a coffee or a drink, regardless of whether they’re staying at the hotel. 

The reception area will also be spread across two floors; the lower level will include the courtyard, while the upper level will house the reception. The property will also have a fitness centre with Technogym equipment, as well as a presidential suite on its top floor. 

Kafri adds that, despite opening in a fast-moving, trendy area, J.K. Place has no desire to be a short term tenant. “We want to be timeless, and stay somewhere for a longer period of time,” he explains. “J.K. Place is cosy, discreet, understated. It’s what we call ‘quiet luxury’.” 

J.K. Place will also introduce its J.K. Place Residence Club in Rome at the end of the year, as part of its longterm vision to expand the brand. 

Situated on Via Prefetti, the 17^th century palazzo is a five minutes’ walk from J.K. Place’s hotel in the city and will feature 15 apartments. Additional perks include a gym and private lounge as well as butler and concierge services for guests of both the Residence and the hotel.

“This is bringing to the market something new I’d never seen done before,” says Kafri. “It will be a building of 15 apartments, 200 sq metres each. Two bathrooms, two bedrooms, kitchen, living room, and a fully equipped ground floor with hotel amenities, like the gym, restaurant, bar, library, and the reception.

“Guests can also enjoy more privacy, so it’s perfect for people looking to stay for a longer period of time. It’s particularly good for families travelling with kids, or business travellers, as it offers proper space to meet people for lunches, dinners.”