Tourism Australia names Flight Centre's Andrew Boxall as new UK boss

Boxall’s most recent role was Flight Centre’s executive general manager for supply and partnerships in the UK and Europe and managing director for Germany.

He will step into the role from 15 July following the departure of Sally Cope, who announced in January she would return to Australia after six years. Boxall will report to Tourism Australia executive general manager commercial and business events Australia, Robin Mack.

Mack said: “During her time Sally has done a tremendous job of overseeing Tourism Australia’s operations in the UK and Northern Europe and navigating the team through a period of unprecedented challenges. We are so grateful to have her expertise on the ground to support Andrew’s transition to the role.”

He added: “Andrew joins our business at a critical time as we get nearer to full recovery of international visitation from this important tourism market and towards a future of sustainable growth.

“With first-hand experience in both leisure and corporate travel, Andrew will bring both considerable knowledge and global insights that will help us to influence, inspire and drive visitation to Australia.”