Summit Programme

14:30-15:10 Transforming brands: the view from the top

Continuing our theme of transformation, we speak with senior leaders involved in forging new pathways for their own brands in a competitive and demanding luxury landscape, and ask how they view the current challenges and opportunities in high-end travel. 

15:10-15:30 Coffee break

15:30-16:00 Transforming sustainability: shifting the dial in responsible luxury travel 

Why and how are some of the sector’s leading luxury brands and game changers responding to the need to adapt to a sustainable-focused travel landscape? We talk to those who give sustainability a priority in their business, and also check-in on how customers and colleagues should, and can, be guided along on the journey.

16:00-16:20 Transforming a destination: elevating Spain in the luxury sector

Join us in conversation with headline partner Spanish Tourist Office as we explore how the country is changing perceptions of what it has to offer and strives to attract more high-end travellers while building a long-term sustainable tourism strategy.

16:20-16:45 Transforming communications: how to speak to Gen Z 

Learn how to reach this 2 billion segment of people successfully, as the first fully digital generation. Shaped in the 21st century with their own unique set of values and aspirations, brands need to understand their nuances now, as they fully mature into luxury customers. 

16:45-17:20 Transforming travel: how to innovate and develop a niche

From wellness to space travel; celebrity travel to starting a community of female travel experts – we explore how three travel entrepreneurs have carved a place for themselves in a competitive landscape, but one where the rewards can be great when you meet or exceed clients’ desires.

17:20-17:30 Closing remarks 

17:30-19:00 Drinks reception

Join the TTG Media team, our speakers, partners and delegates for a drink and debrief on the day in the beautiful Palm Court at Kimpton Fitzroy.