The Lux Collective

Founded in 2011, LUX* is a luxury hospitality brand that challenges the status quo, breaks the rules, rewrites them, and stands out. Spirited, creative, caring, and tasteful, the brand finds its purpose in helping people celebrate life.

At LUX* we believe that every single moment is worth celebrating. Worth making remarkable. From life’s big moments to the small ones. Every moment is made extraordinary. Each property celebrates the culture, the people, the nature, and the flavours of the destination it is in.