Agents star in new Abta campaign to help trade attract and retain new talent
Will PayneAbta has made agents the stars of a new video campaign designed to help the trade attract and retain new staff.
The two-minute video is the latest phase of the company’s #BePartofTravel campaign, which has been launched to coincide with National Careers Week which runs from 6-11 March.
The video features testimonials from agents and operators explaining why they work in the industry and the reasons it should be considered as a career path by graduates and career changers.
The video will be advertised on LinkedIn and shared on Abta’s social channels during National Careers Week and will continue to be promoted in the coming months ahead.
Vicki Wolf, Abta head of education and career development, said: "This is an exciting time to join this fun, dynamic and versatile travel industry.
"Young people who are looking for career ideas and those who have worked in with transferable skills should consider a career in travel."
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