Adventure travel conference to return as ‘hybrid’ event in 2022

TTG will be the trade media partner for the ATN22 event, which will include an “in-person” conference and networking drinks reception on 4 February at a central London venue, with a “live” digital component running alongside the physical event for those unable to attend.

The supplier and buyer marketplace on 3 February will remain a purely virtual event because it was “more inclusive and affordable for the trade” and “offers a guaranteed event that works for all participants”.

Pru Goudie, founder and director of the event, said: “Pent-up travel demand is hardening among UK adventurers. 

“This group of travellers are the innovators and early adopters, and they will drive the recovery of the market as they seek out destinations they perceive to be safe with enhanced sustainable practices, outdoor activities and life-changing experiences.”