AmaWaterways recruits 'experienced' new BDM to support trade

Borrer will support agents in the south-east of England and will work in the trade sales team led by sales director Andrea Stafford. 

She joins the luxury river line from homeworking brand Travelosophers where she held the role of training and development manager for past two years. 

Previously, she has worked for Cosmos, Globus, Avalon Waterways brands for six years, plus held roles for Virgin Holidays and Thomas Cook. 

Stafford said: “With record trade sales in January plus new ships and destinations in the pipeline, more than 90% of our sales are made through agents and we remain committed to maintaining strong relationships with existing partners as well as growing our network.

“I have no doubt that [Borrer’s] experience will prove invaluable, and I’m very much look forward to working with her.”

Borrer added: “I’m delighted to be coming back into river cruising and joining the team at this exciting time. 

“I look forward to supporting our valued trade partners in the south-east to grow their AmaWaterways business.”